Optimizing SEO with Next.js SSG: A Complete Guide

Optimizing SEO with Next.js SSG: A Complete Guide

Next Static Site Generation (SSG) can be leveraged to optimize the Search Engine Optimization (SEO) of your website

May 6, 2023ยท

3 min read

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Introduction to SEO and Next.js SSG

SEO plays a crucial role in driving organic traffic to your website. By optimizing your website for search engines, you can rank higher in search results and attract more visitors. Next.js SSG provides features that are inherently beneficial for SEO, such as server-side rendering, pre-rendering, and support for metadata.

Setting Up Next.js SSG with SEO in Mind

To optimize SEO with Next.js SSG, follow these steps:

  • Create a new Next.js project:
npx create-next-app my-app
  • Configure your pages for SEO. For each page, you can set page-specific metadata and ensure the correct structure for search engine indexing.

For example, in the pages directory, create a file called index.js with the following code:

// pages/index.js
import Head from "next/head";

export default function Home() {
  return (
        <title>Optimizing SEO with Next.js SSG</title>
          content="Learn how to optimize SEO using Next.js SSG."
        <meta name="keywords" content="Next.js, SSG, SEO" />
        <link rel="canonical" href="https://example.com/" />
      <h1>Welcome to my SEO optimized website!</h1>

In the above example, we utilized the Head component from Next.js to add metadata, such as the page title, description, keywords, and canonical URL. You can customize these tags to suit your specific SEO requirements.

  • Build the static site by running the following command:
npm run build && npm run export
  • Deploy the generated static files to a hosting service or CDN of your choice, ensuring that search engines can crawl and index your content.

Leveraging Dynamic Data for SEO

Next.js SSG also provides the ability to generate dynamic pages with SEO optimization. This way, you can fetch data from an API during the build process and include it in your static pages.

For example, let's create a dynamic blog page that fetches blog posts from an API. Create a file called blog.js in the pages directory with the following code:

// pages/blog.js
import Head from 'next/head';

export default function Blog({ posts }) {
  return (
        <title>My Blog - Next.js SSG</title>
          content="Read informative blog posts about Next.js and SSG."
        <meta name="keywords" content="Next.js, SSG, Blog" />
        <link rel="canonical" href="https://example.com/blog" />
      <h1>Blog Posts</h1>
      {posts.map((post) => (
        <div key={post.id}>

export async function getStaticProps() {
  const response = await fetch('https://api.example.com/posts');
  const posts = await response.json();

  return {
    props: {

In this example, we used the Head component to define metadata specific to the blog page. We also fetched blog posts from an API using the getStaticProps function, which runs at build time to include dynamic data in the statically generated page.

Additional SEO Considerations

While Next.js SSG provides a solid foundation for SEO optimization, here are a few additional considerations:

  1. Optimized Page Speed: Ensure that your website loads quickly by optimizing images, minifying code, and using performance techniques.

  2. Structured Data: Implement structured data using schema.org vocabulary to provide search engines with detailed information about your content.

  3. Mobile Responsiveness: Make sure your website is mobile-friendly and responsive to provide a great user experience on all devices.

  4. XML Sitemap: Generate an XML sitemap to help search engine crawlers discover and index your pages more effectively.

Remember to regularly monitor your website's performance using tools like Google Analytics and Search Console to identify areas for improvement.


In this complete guide, we explored how Next.js SSG can be utilized to optimize SEO for your website. We learned how to set up Next.js with SEO in mind, including page-specific metadata and generating dynamic pages with SEO optimization. Additionally, we discussed additional SEO considerations to ensure your website ranks well in search engine results.